Fire HD 10 Tablet with Alexa, 10.1" HD Display, 16 GB, Silver Aluminum (Previous Generation - 5th)

Fire HD 10 Tablet with Alexa, 10.1" HD Display, 16 GB, Silver Aluminum (Previous Generation - 5th)
From Amazon

Average customer review:
(4.0 stars, based on 16436 reviews)

Product Details

  • Sales Rank: #8202 in Amazon Tablets
  • Size: 0
  • Color: Silver Aluminum
  • Brand: Amazon
  • Model: SR87MC
  • Released on: 2016-06-02
  • Dimensions: 1.00" h x 1.00" w x 1.00" l, 1.00 pounds
  • Memory: 1GB
  • Hard Disk: 16GB
  • Battery type: Lithium-Cobalt
  • Native resolution: 1280x800
  • Display size: 10.1


  • Our largest display on our thinnest tablet yet. Available in black, white, and introducing silver aluminum.
  • Silver aluminum option features an all-metal backing for a premium tablet experience
  • Beautiful widescreen 10.1" HD display with over a million pixels (149 ppi / 1280 x 800)
  • Fast quad-core processor up to 1.5 GHz. Rear-facing 5 MP camera and front-facing HD camera.
  • Now with Alexa, a cloud-based voice service that provides quick access to the entertainment you want, including music, games, audiobooks, and more. Ask questions, shop, find news, weather, and more - just press the home button and ask.
  • Enjoy millions of movies, TV shows, songs, Kindle e-books, apps and games -- including Netflix, Facebook, HBO, Pandora and more
  • 16, 32, or 64 GB of internal storage. Free unlimited cloud storage for all Amazon content and photos taken with Fire devices. Add a microSD card for up to 200 GB of additional storage.
  • Up to 8 hours of reading, surfing the web, watching video, and listening to music
  • Prime members get unlimited access to over a thousand books and magazines, more than a million songs, and thousands of movies and TV episodes - at no additional cost.

Our largest display on our thinnest Fire tablet yet—with beautiful widescreen 10.1" HD display, fast quad-core processor up to 1.5GHz, rear-facing 5MP camera and front-facing HD camera, and up to 200 GB of expandable storage.

Engineered by Amazon


Fast and responsive

The fast quad-core processor consists of two high-performance 1.5 GHz cores and two 1.2 GHz cores running simultaneously for optimal load balancing and power efficiency.

Beautiful HD display

Fire HD 10 features a widescreen 1280 x 800 high-definition display with over a million pixels (149 ppi) and a bright, vivid picture.

No more worrying about storage space

Keep photos, movies, and compatible apps and games with you using a microSD card slot to expand your tablet’s storage by up to 200 GB. Plus enjoy free unlimited cloud storage for all your Amazon content and photos taken with your Fire device.

Power when you need it

Don't be tethered to an outlet—with up to 8 hours of mixed-use battery life. Fire HD 10 gives you the flexibility to go wherever the day takes you.

Capture life's moments

Fire HD 10 features a 5 MP rear-facing camera for taking photos, and shooting 1080p video. The 720p front-facing camera is perfect for Skype calls with friends and family.

Stands up to everyday life

Amazon engineers Fire tablets to hold up against everyday life. As measured in tumble tests, Fire HD 10 is almost 2x more durable than the iPad Air 2.

Designed for Entertainment

Designed for Entertainment


Choose from millions of Kindle e-book and magazine titles. Connect with the largest online community of book lovers on Goodreads. Discover over a million titles with a Kindle Unlimited subscription. Also, listen to your favorite books with Audible.


Enjoy all your favorite movies and TV shows on Amazon Video, Netflix, HBO NOW, and more. Discover hundreds of thousands of TV episodes and movies, plus fling Amazon Video content to your TV using Second Screen.


Over 300,000 apps including favorites like Facebook, Twitter, and Spotify. Plus Amazon Underground, a one-of-a-kind app store experience where over 2,000 apps, games, and even in-app items are 100% free. Play great titles like Frozen Free Fall, Angry Birds Slingshot Stella, and Sonic Dash from developers like Disney, Gameloft, Rovio Entertainment, and more.

Meet Alexa - coming soon

Introducing Fire OS 5

Alexa comes to Fire Tablets

Alexa provides quick access to the entertainment you want, including music, games, audiobooks, and more. You can also ask Alexa questions, check your calendar, get news, find sports scores, and even control your smart home. All you have to do is press and ask. Alexa will be available via a free over-the-air software update in the coming months.

One Press. Millions of Possibilities.

When connected to Wi-Fi simply press the home button for 2 seconds then ask. Alexa will respond to you and will even show visual responses to certain questions.

Everyday tasks made easier

Alexa on Fire tablets helps make the everyday easier. Just press and ask to set alarms and timers, check traffic, your calendar, to-do or shopping lists, and more.

Be Entertained

Whether you’re looking for your favorite playlist on Spotify or need a quick joke, you can ask Alexa.  Just press and ask for a song, artist or genre, and stream directly over Wi-Fi.  Alexa also provides voice control for Pandora, Spotify, TuneIn, IHeartRadio, and more.

Stay Informed

Now you can ask Alexa a question and get an immediate voice response. When you press and ask, Alexa can pull up your flash briefing, Wikipedia articles, news, sports scores, and more.

Control your smart home

Alexa works with devices such as lights, switches, thermostats, and more from WeMo, Philips Hue, SmartThings, Insteon, Nest, ecobee, and Wink. Switch on the lamp before getting out of bed, turn on the fan or change the temperature on your thermostat while reading in your favorite chair, or dim the lights from the couch to watch a movie—all voice controlled from your tablet.


Fire OS

Introducing Fire OS 5

Fire OS 5.4 - coming soon

In addition to Alexa, our next Fire OS update will also allow you to quickly access great game play directly from the Games tab with Twitch, the world’s leading social video platform and community for gamers. Fire tablet owners will also have easy access to over 65,000 recommendations from ComiXology, which provides an unrivaled library of comic books, graphic novels, manga and more.

Find the things you love easier

Fire OS is the best entertainment experience on a tablet with quick access to the things you do most. The home screen includes dedicated content pages for books, games, and apps, video, music, audiobooks, and Newsstand, making it quick to pick up right where you left off. Powered by Amazon’s recommendations engine, you can quickly browse books, movies, TV shows, music, apps, and games suggested just for you.

Apps that are actually free with Amazon Underground

Fire tablet owners have access to a one-of-a-kind app store experience where over 2,000 apps, games, and even in-app items are 100% free. Experience titles from top developers including Disney, Rovio Entertainment, Gameloft, Zeptolab, and Sega of America without ever having to pay for the app or in-app purchases.

Share content with Family Library

Family Library links your Amazon account to that of your spouse or partner so you can easily share apps, games, audiobooks, and books, and it now allows Prime members to share their Prime Video content. Access your family's content across devices—both Amazon devices and free Amazon apps for other platforms, including iOS and Android.

No more waiting

With ASAP (Advanced Streaming and Prediction), Amazon movies and TV episodes are ready for you to watch instantly. ASAP dynamically adapts to your viewing habits.

On Deck automatically downloads Prime Video (for Prime members) and the first episodes of Amazon Original Series while your device isn’t in use, ensuring that there is always something new to enjoy instantly, even when offline.

Integrated on-device tech support

Screen Sharing brings Mayday-powered customer service to Fire tablets. Simply call customer service and Amazon experts can connect to your Fire tablet to co-pilot through features by drawing on your screen, walking you through how to do something yourself, or doing it for you—whatever works best.

Customer Reviews

Most helpful customer reviews

3075 of 3237 people found the following review helpful.
5Simply gorgeous
By Irene
I previously owned an Asus infinity with 10 inch screen until it died on vacation and I grabbed the smaller 8 gb fire during the one day sale. I could not get used to the small screen or lack of storage so here I am with the new 10 inch fire. If you liked your fire 7 you will love this. The 32 gb is sufficient itself for downloading tons of books, music, and a couple of movies and games but when you pair that with the ability at last to use a memory card (and it's about time Amazon makes a version that can do this) the storage is enough for even most power users! Set up is a breeze just follow the onscreen instructions. Within minutes out of the box I was surfing the web, checking my email and posting on Facebook. After charging the battery to full I streamed a one hour tv show from Netflix and when I checked afterwards the battery was still at 95 percent. I am writing this review on it right now. If you have prime you can download a movie to watch later without needing your wifi which is a big plus for me as we are in storm season here so when the power goes out I can at least watch a movie.

3807 of 4017 people found the following review helpful.
3I wanted to like this tablet...ended up somewhat disappointed
By FreeSpirit
I bought this tablet for its size, economical price point, and the ability to watch content offline. And it offers exactly that...but falls short on performance parameters. If you're price sensitive and are looking for a value tablet, large screen, and the ability to watch content offline, this is a great device to get. However, if you already have an earlier Kindle like the HDX 8.9 or even an earlier version of the Fire, I recommend keeping your tablet since this device wouldn't really be a worthwhile upgrade. I have been disappointed with several operating shortcomings of the device.

- constant freezing of the device,
- slow speed to load apps,
- significant lags when switching apps that only become worse as you load more stuff on the tablet,
- erratic wifi connection that drops often and the ensuing trouble to connect back to the same network, and
- the frequent need to reboot the device,

all factors made this a frustrating device to own . The HDX is far better in every aspect, heck even the original Fire 7 runs better than this device.

The only good things about this device are the screen size and the MicroSD slot. So if you're only watching videos on this, and would like to have the option of watching content offline when you're traveling, this tablet would be just fine. Otherwise, the HDX is still a better option, or you could get the 7" or 8" Fire models. Those are priced cheaper and work better.

Original review is below
For the price point and size alone, the Fire HD 10 would seem like a good deal. For its performance, however, it falls short of expectations. I would probably rate it a 3.5 overall. If it wasn't for the price, the rating would have been even lower. This is a value mid-tier device with a screen size that is good for videos, but the tablet's weight makes it cumbersome for reading books, and it has a number of flaws that need to be ironed out with (hopefully) future software updates.


PROs - Price, speakers, picture quality is great, good screen size for watching videos, expandable memory slot (great for viewing content offline), good mid-tier tablet specially for watching videos.
CONs - Lags significantly when switching or starting/closing apps (runs fine once an app is open), battery life is horrible, tablet size makes one-handed reading difficult.

Meant to be a mid-tier tablet and it is exactly that. The device is claimed to be "Designed for Entertainment" - true, but I would also add "Not designed for performance".

FORM FACTOR - The tablet is thin and light, doesn't feel like such a large tablet given its thin form factor. The device measures 10.3" x 6.3", slightly taller and narrower than the iPad Air which is 9.4" x 6.6". The screen when viewed in landscape mode is great for videos. Apart from the increased size, it feels sleeker and less boxy compared to previous Fire models. However, one-handed reading is not very comfortable on this device specially with a case on it.

SPEAKERS - The dual stereo speakers are superb, definitely one of the finer points of this tablet. At full volume, this tablet is loud (even with Amazon's case on it which has a cutout for the speakers). I have always preferred to use NR headphones to watch videos since I feel they deliver better sound quality, but the speakers on this tablet eliminate the need for headphones, the sound is just that good. Note that give the location of the speakers, the sound may get slightly muffled if you're sitting in bed watching videos in portrait mode, since softer surfaces will come very close to the tablet.

EXPANDABLE MEMORY - The tablet comes with a MicroSD card - a very useful feature to have particularly when traveling or if you wish to watch content offline. Accessing the card slot is a little tricky, but once I was able to get it in the slot, it has been sitting in the slot securely. With the ability of viewing offline content viewing with Prime membership, you can download and watch movies and shows even when Wi-Fi isn't readily available. This makes the microSD card slot a very welcome addition, especially for long trips. I'm glad this feature is finally available.

SCREEN - The screen is made of gorilla glass, similar to previous Fire versions. The display is 1280x800 which looks sharp, technically short of most tablet specs, but it looks good. For comparison purposes, the Fire HDX 8.9 has a 2560x1600 display.

SPEED: The device is slooww - this is due to several bugs in the OS, which should hopefully be fixed soon. But for now, the device lags when performing basic operations like loading a video, or switching from one app to another. This is more noticeable when you are switching from one app to another, or closing a video and starting an app. If you switch from landscape mode to portrait mode, the device takes a few seconds to make the switch to the screen. The lag is most apparent at the time of switching or starting/closing apps for the first few seconds, but once an app or video is loaded, it runs fine after that.

BATTERY - Battery life is horrible, so far in my experience it runs out within a few hours even though the advertised battery life is 8 hours on a full charge. I was barely able to squeeze out 4 hours from it. Again, low price equates to a subpar power battery I guess. Given the fact that both the charging port and the headphone jack are close to each other, watching videos in portrait mode can be cumbersome. This makes it difficult to watch and charge the tablet at the same time (and since the battery life is just ok, I definitely want to be charging my Fire while watching videos so it doesn't run out). Switching to landscape mode solves the problem, you can charge and use the headphone jack together.

CAMERA - The Fire 10 has a 5MP rear camera. This is good enough for a tablet which is not really my first choice for taking pictures, it's useful for situations when I don't have access to my phone. The 720p front facing camera for video calls is just fine as well.

APP STORE - The app store remains the same Amazon app store. Still no Google Play unfortunately. The tablet looks and feels so much like a Android tablet, so it seems strange to not have Google Play. If the Amazon app store had as many apps or games as Google Play, this wouldn't have been an issue. However, the app selection available at least as of now is skeletal.

NO MAYDAY BUT SCREEN SHARING FEATURE - Unlike previous Fire models, this model does no support MayDay, at least not yet. However, it does come with Screen Sharing which allows a customer service technician to access your tablet with your permission to help you navigate through the tablet or solve any technical issues you may be facing. This is good enough for me in case I need help, I'm not crazy about actually seeing the rep that I'm talking to.

BOTTOM LINE - Overall this is a decent mid-tier tablet - value for money given its size and price point. And that's what it's really meant to be. Yes, it's not great, but then it's not $600 either. If you are looking to buy a basic tablet primarily to enjoy the large screen when watching videos, this is a good value proposition.

WHICH ONE TO BUY? - If you are looking purely for a basic value device, for yourself or your kids, that gives you access to the Amazon ecosystem without caring for audio/video quality, the 7" at $49.99 is probably the best option. However, with the slightly increased real estate and added features (better processor, screen, speakers, expandable memory slot), the 8" tablet gives you just enough to spend the extra $100 for a better user experience. If you want a basic tablet for watching videos and playing games and definitely care about screen size, the 10" Fire HD for an even additional $80 is a decent option. The added $80 does deliver a better watching experience compared to smaller tablets.

409 of 433 people found the following review helpful.
5I am delighted.and should get several years out of this Big tablet esp w screen mirror &. now google play is on it. !!
By Mocha's mom
What a DEAL............ I got this great tablet for a great price on Prime Day..... but was a little concerned it would be too handle. but I was wrong.
First I I was very surprised.. by several things about the Fire 10 that made me SMILE:
......1) even though it is large in size the weight is LIGHT so it is much easier to handle than expected ( esp since my fire HD 8.9 HEAVY unit ))
.......2.) it does several things I wasn't expecting.. One is it has SCREEN MIRRORING... that means you can see your tablets screen on you great BIG TV screen. if you choose for games or what ever.
3. ) Smooth and FAST .. due to the nice processor.
......4. ) WHOO HOO.. Google Play store can be easily added without disrupting you Amazon experience ( look it up on youtube))
( it took less than 4 minutes and it was Up and RUNNING )).......
5.) I think the Screen is Beautiful............ ( cannot imagine what others are seeing but this screen looks Great to me)
6.) FINALLY they put the speakers in the FRONT so it is much easier to hear you shows or music etc
7.) I think this is My FAV............I put in a great big 125g sd card and I am loaded to download anything I choose... loads of Movie from the A Amazon Prime Movies,..................ALL of my audio books from Audible.................and a huge amt of my Kindle Books...........

I am delighted....... and should get several years out of this tablet in its present format..........ESP. now that google PLAY STORE is on it .

Happy Happy Happy......

See all 16436 customer reviews...