Fire Kids Edition Tablet, 7" Display, 16 GB, Pink Kid-Proof Case

Fire Kids Edition Tablet, 7" Display, 16 GB, Pink Kid-Proof Case
From Amazon

Price: $99.99 Details

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Average customer review:
(4.0 stars, based on 20690 reviews)

Product Details

  • Sales Rank: #10 in Amazon Tablets
  • Size: 16 GB
  • Color: Pink
  • Brand: Amazon
  • Model: SV98LN
  • Released on: 2016-03-31
  • Dimensions: 1.00" h x 5.40" w x 8.60" l, .89 pounds
  • Memory: 1GB
  • Hard Disk: 16GB
  • Battery type: Lithium-Cobalt
  • Native resolution: 1024x600
  • Display size: 7


  • Up to $109 in savings on Fire, 1 year of Amazon FreeTime Unlimited and a Kid-Proof Case, plus a 2-year worry-free guarantee
  • Not a toy, a full-featured Fire tablet with a 7" IPS display and front and rear cameras.
  • 16 GB of internal storage. Add a microSD card for up to 200 GB of additional storage.
  • 2-year worry-free guarantee: if they break it, return it and we'll replace it for free. No questions asked.
  • Unlimited, free access to 10,000 kid-friendly books, movies, TV shows, educational apps, and games with 1 year of Amazon FreeTime Unlimited included
  • Best-in-class parental controls allow you to manage usage limits, content access, and educational goals

Powerful, full-featured Fire tablet—with 1 year of Amazon FreeTime Unlimited and a Kid-Proof Case—for a savings of up to $109—plus a 2-year worry-free guarantee.


If they break it, we'll replace it. No questions asked.

We all know accidents happen. The 2-year worry-free guarantee includes coverage for anything that happens to your Fire tablet. Just return the tablet and we'll replace it for free. It also covers your Fire tablet against electrical and mechanical breakdowns.

A case designed for little hands, protects against big drops

The Kid-Proof Case is designed to be the perfect solution for parents who need worry-free protection against drops, bumps, and the typical mayhem caused by kids at play. Designed to be durable and lightweight, the Kid-Proof Case fits perfectly in little hands without adding unnecessary weight to their Fire tablet.

Not a Toy

Latest generation Fire Tablet

A full-featured Fire tablet that includes a 1024 x 600 IPS display that's perfect for watching movies like Frozen, plus a fast quad-core processor that ensures quick app launch times and smooth games and video. The Fire Kids Edition tablet comes in black (with a blue, pink, or green Kid-Proof Case), expandable storage capacity up to 128 GB with microSD, and a 7-inch display.

No more worrying about storage space

Keep your child's photos, movies, games and apps with you using a microSD card slot that lets you expand your tablet's storage by up to 128 GB.

Capture life's moments

Fire Kids Edition has a 2 MP rear-facing camera for taking high-resolution photos and 720p HD video, and a front-facing camera that's perfect for video calls between kids and grandparents.

Made Just for Them

Made Just for Them

Designed with kids in mind

Fire Kids Edition starts in Amazon FreeTime, which is built from the ground up just for kids. The background color and fonts change to a kid-friendly design, they only see the titles that they have access to see, the home screen carousel shows their recently viewed titles, and they can even navigate visually to content based on characters or topics.

Profiles designed for kids...

Parents can create up to four individual child profiles and choose titles from their own collection of content that they want to give each of their kids access to. It's like giving each kid his or her very own, personalized tablet. A child's profile does not have access to in-app purchases, email, or social media features.

...And for parents

Parents can take Fire Kids Edition out of Amazon FreeTime using a password. Fine tune settings, download apps, or share kids' drawings with family on Facebook. You can choose specific books, videos, and apps for your child to see in Amazon FreeTime from your library or when you purchase new content from Amazon.

Customer Reviews

Most helpful customer reviews

5688 of 5815 people found the following review helpful.
5UPDATED REVIEW: Amazing value, two years accidental damage cover and FreeTime. Read on for a plain English review.
By John Ryan
[[VIDEOID:4b3c6296288ddb30063f93ddf2307788]]I've owned several iPad's and tested and reviewed numerous inexpensive (sometimes “cheap and nasty”), 7 and 10 inch tablets for kids, and was impressed by this - as was my 3 year old granddaughter.

As I work in IT, I'm aware just how confusing technology can be, so I'll try to avoid references to jargon, and focus instead on the experience. I’ve broken the review up into sections so you can skip the bits you’re less interested in.

Quick Summary
With a years subscription to FreeTime and it’s huge library of age appropriate videos, books and games, a two year replacement policy and a great tablet, this seems pretty good value.

Although not as sharp as the more expensive competition, the screen is clear, bright and colourful at almost any angle, and a pleasure to watch video or play games on. It is highly reflective, and pretty useless in bright sunlight, but otherwise great. While the low resolution makes reading very small text difficult, most text in FreeTime books is large and clear, and as a video player it’s a joy.

Web performance is certainly fast enough, and it ran the graphically intense “Real Racing 3” with ease (so even good for older kids). Sound quality from the mono speaker was impressive, and at 7 hours, the battery life is pretty respectable.

A bluetooth connection at this price is a surprising bonus (means you can keep the older one’s happy with a bluetooth speaker), although the front and rear cameras are basic, as is the low 5Gb of usable storage. At least you can add a huge (up to 128Gb) Micro-SD card to store more stuff.

In conclusion, for a child from 3-12 year old this is a non-brainer. Four times cheaper than an iPad mini, and all the functionality. Note: If you think $99 is a bit much, scroll to the end for other buying options, and to see just what’s included in “the package”.

Score Summary
9/10 - Value for Money.
9/10 - Designed for Children
8/10 - Design and Build Quality
8/12 - Screen (Very impressive
7/10 - Web performance
8/10 - Gaming Performance
9/10 - Sound
5/10 - Camera. (Basic)
6/10 - Storage and Expansion (5 Gb)
6/10 - Battery

7.5/10 - Overall – very impressive.

Full Review
Clearly, Amazon have made some compromises, to hit the magic price point. Here’s the details:-

Value for Money — 9/10
While this is double the price of the standard Amazon Fire 7” Tablet, you’re still getting a terrific deal. In addition to an impressive tablet and cover, you get two years accidental damage cover, and years subscription to Amazon Free Time.

Designed for Children — 9/10
Amazon FreeTime gives every child their own profile and personalised login, content and bookmarks. You can give each child access to age appropriate games, videos and books (all selected by Amazon) without concern, after which they can discover for themselves what they like. The parental controls extend to the ability to limit the total time or by media type. For example, you can limit videos to one hour a day, but give unlimited reading, and shut down at 7pm.

Personally, I’d delighted my 3 year old can discover what she likes within a password protected environment, and as she grows, so can her library of books and movies. The fact it’s “kid proof” and indestructible (or replaced free or charge) is a bonus.

My only gripe, is there’s no physical “home” button like the Apple iPad (admittedly at 2-6 times the price plus a case), and it’s sometimes a little difficult to hit the exact spot on screen to press a “virtual button”. This means either a very young child will get frustrated, or they’ll learn useful hand-to-eye coordination. Not a show-stopper though - even for my little one.

Update 20-Oct-15: Understand there's some quirks you need to know about. While "FreeTime" is great as limits your kid's access to inappropriate stuff, it also prevents them downloading movies unless you actually "buy" them. Not normally an issue until you're going on a 10 hour flight with a bored 5 year old, and they want to watch the Prime movies you've downloaded in advance. You can of course download selected Prime Movies in the “adult" (ie. outside "FreeTime”) area, but you'll need to manually control access as your five year old is needs to watch them in the "Adult" tablet world. Also if you've "bought" the movie - it appears in your "Library" and can be downloaded. Hope that makes sense. ;-)

Many thanks to RadoBikeNBeer for the info. Please comment if Amazon fixes this and I'll update this review.

Design and Build Quality — 8/10
At 406g in the snug fit cover it’s a little heavier than I’d expected, but certainly light enough for a 3 year old, and the soft rounded edges make it easy to handle. Outside of the case, its very similar to the Kindle (reader), with the rear finished in matt black plastic, and while it doesn’t have the classy aluminium back of the iPad mini, it’s certainly a step up from the generic Android tablets I’ve reviewed at the same price. I’ve tried a few drops from six feet (as it’s covered by the replacement policy for two years), and it’s bounced every time, and still working fine.

Screen Quality — 8/10
At 1024 x 600 pixels, you’re not looking at an HD screen (so no point paying extra to rent films in HD), and small text is sometimes difficult to read. Having said that, text on FreeTime books is fine, and games and video great.

For your money, you get the same IPS display technology as an iPad, which means it has a wide viewing angle. On similarly priced budget tablets without this, I’ve found the screen and colours fade as you tilt the device left/right or up/down. This may not seem much of an issue until your child is playing a game where they constantly tilt and turn the tablet to navigate a race course - in which case it gets really frustrating.

The screen is not made of the tough Gorilla Glass of the iPad or Nexus, but surprisingly it feels like glass. The screen is however a real fingerprint magnet, and is quite reflective so it’s useless in bright sunlight.

Having said all that, colours are bright and clear, and video from Amazon Instant or YouTube is just terrific. As a way of keeping the kids happy on a long journey, this is a terrific device.

As an aside - if you’ve a Fire TV or the cheaper “Stick” you can start a film on this, and send to your TV - a great bonus.

Web Performance — 7/10
While your children won’t be on Facebook, I tested it anyway for speed. I therefore navigated to a series of web sites including News sites, Facebook and the incredibly rich text and photographs of the “Mail Online”. This is a terrific test for a budget device as the pages are packed with text, graphics and photos, and if a tablet can handle this, it will handle almost anything on the web.

Pleased to say once the page loaded (a tad slow), the device scrolled smoothly with none of the jittering or multiple screen refreshes I’ve witnessed on some budget devices. While it’s not as blisteringly fast and smooth an an iPad Air, it’s impressive for the price. Certainly great for little ones.

Gaming Performance — 8/10
To check gaming performance I tested a series of Apps including Angry Birds, Temple Run and the graphically challenging “Real Racing 3”. Again, unlikely content for very small children, but it shows this is a capable device, and suitable for older kids.

I was less interested in the time taken to install or start the game, as whether it displayed graphics clearly, and was responsive to twists and turns. Pleased to say all games worked well, although Real Racing took AGES to download, and graphics showed a few jagged edges. However, game-play was smooth and fast, and it was a real pleasure to use.

As a comparison, graphics seems about the same as an iPad mini 1 - which despite being three year old technology still sells for nearly four times the price.

Sound Quality — 9/10
This device has a mono rear speaker which is typical of budget devices, however because of a clever case design, the sound is actually better in the case than without it. Really impressive. I was certainly surprised by the quality and clarity of music and game sound effects. Certainly OK for everyday use, and you’ve also a bluetooth connection for a separate wireless speaker.

Camera — 5/10
One of the biggest compromises, there’s a basic front and rear facing camera to shoot pictures or video. I gave these a rating of 5/10 as they are about what I’d expect at this price point. Video and photo quality is acceptable, but not outstanding, although the front facing camera (to shoot selfies or video calling using Skype), is basic and quite grainy. While you can see and hear the other person clearly, it’s definitely the weakest point in the device.

For a child or occasional use, this shouldn’t be an issue.

Storage and expansion — 6/10
This is a budget device with only 8Gb of storage of which only about 5.5Gb is actually available for Apps, photos and videos, and you’ll probably want to add more.

Thankfully, this is easily remedied, and unusually you can add a micro SD Card (a bit like a mobile SIM card, but it holds data instead). You can fit a card up to a whopping 128Gb (Gigabytes). I’d advise you add a 32 or 64 Gb card. Here’s a quick capacity summary:-

32Gb = 11,400 JPG photos or 65 SD or 32 HD movies or 8,000 MP3 songs
64Gb = 22,800 photos or 130 SD or 64 HD movies or 16,000 songs
128Gb = 45,600 photos or 260 SD or 130 HD movies or 32,000 songs

Even 32Gb of storage will hold thousands of photos or apps, but video uses the most space, hence the benchmark above. I bought a 64Gb myself.

Update: 1-Nov-15. Amazon had a bug whereby although you can download content to the SD card, but you still need a WIFI connection to access it. Duh!? This is now fixed. I downloaded a movie to the SD card, and played it in Airplane mode. Once you start watching a movie it will automatically be blocked after 48 hours after which you’ll need to go online to automatically unlock it. I guess this avoids the potential copyright issue.

Battery Life and Power — 6/10
The battery life is only 7 hours, and watching YouTube videos over WIFI with the screen at maximum brightness will drain the battery faster so you might only get 6.5. During the past two few days testing, I typically managed just over six and half hours. Having said that, I was really thrashing it.

Other Buying Options
At $99.99 this is double the price of the standard 7” tablet, but still great value. Why? What’s included in "the package"?

1. The $49.99 7” Kindle Fire Tablet (yes, the exact same device - right down the orange packaging)
2. The $19.99 soft blue/pink bumper case (sold separately on Amazon)
3. Two year accidental damage cover (sold separately for $29.99)
4. A year subscription to Amazon FreeTime Unlimited ($2.99 per month if you have Prime, $4.99 without).

You’re therefore getting up to $160 of “stuff” for $100, after which you’ve the option to extend your first year’s “FreeTime” subscription. This does of course mean you can mix-and-match, and (for example) buy the device for $50-65 and case for $20, and save money up front.

Your call.

The Amazon App Store
Firstly an “App” is a small “Application” a program which runs on a tablet, and there are thousands available including games and educational programs. According to “Statisca”, Amazon had 400,00 available (July 2015) compared to 1.6m and 1.5m in the Google and Apple Web store which means you won’t find EVERY app on Amazon, but you should find the most popular ones including “Real Racing”, “Temple Run” and "Cut the Rope”. I couldn’t find my favourite (Air Wings) which runs on Apple devices.

Worth noting, you can’t run Apps from the Apple or Google App store - they run on Apple or Android devices only. This means if you’ve bought a game on your Android Smartphone, you may need to buy it again for this device (annoying but true). Having said that, many thousands are free or Ad supported, and “Amazon Underground” even has a selected set of “normally paid for” Apps (on Google/Apple) which they give for free - all part of making this tablet a success.

No doubt in time they’ll catch up. Meanwhile, if you’ve a particular “deal breaker”, some app you can’t live without - search for it on Amazon. You can see which Amazon Apps are available - they’re all on Amazon.

As a life long iPad fan (since the first version in 2010), I’m surprised to report this is a really impressive device for the money. The combination of a years subscription to kids FreeTime, an almost indestructible tablet and a guaranteed replacement within two years make this a no brainer.

I’ve tested and reviewed several similarly priced “budget” kids tablets for sale on Amazon. And this is the first Five Star tablet that was truly inexpensive without being “cheap”. I love it, my granddaughter loves it, and her mums happy too.

Thanks for reading!

872 of 905 people found the following review helpful.
4After considering the price to purchase 3 of them and checking out the apps my husband and I were pretty sure we would purchase
By Clarissa Marshall
I purchased 3 of these Kindle kids edition tablets for my toddlers (ages 4,3,2 years old) And 1 non kids edition one for our older child for Easter. I was quite nervous that they'd break or the cases wouldn't be durable or that they wouldn't be able to use the apps they'd been using on my Samsung Tab S.
After considering the price to purchase 3 of them and checking out the apps my husband and I were pretty sure we would purchase them. Then I came across the warranty. 2 year worry free guarantee! Are you kidding me? I knew there had to be a catch, I couldn't find one and at that point we were convinced it would be a good investment.
I ordered 3 (at the time pink and blue were our only color choices) So we have 1 pink and 2 blue. Which has caused a host of issues on the toddler level (identifying who's tablet is who's as you can imagine)
They were easy to set up and create their own profiles and add apps to each of their tables . I love the unlimited freetime, they've had their tables for a few months now and can completely work them themselves and download the apps/movies/books that they want. I don't have to do it for them (with the exception of my 2 year old of course). I was able to link our Disney movies anywhere account with our Amazon account and now they can access all of our Disney digital movies on their tables! Which was a huge win for us! I do wish that Amazon could figure out a way for us to be able to link our Ultraviolet movies, it's a huge bummer that Amazon doesn't offer any app to make that possible. I also love that I can login to my Amazon account and send apps/movies etc to their tablets as I see fit, I can locate and page their tables when they are misplaced and remote lock them if I need to . The features on these tablets are astounding, I think there are still some kinks to work out, but overall they are great. My once MAJOR complaint is the charging ports. We've always been very careful about not letting the kids plug in or unplug their tablets themselves. So it's always been myself or my husband and about 2 weeks after having them they became very positional. It is difficult to have to position them JUST RIGHT to get them to charge. Aggravating would be an understatement. I don't however want to send them in for the warranty because you get 3 replacements in 2 years and we didn't do anything to them to cause this, and they DO still charge, it's just a pain. So, we are just dealing with it. My 2 year old did recently shatter his screen on his tablet and the replacement process was fantastic! We had our new tablet in 2 days and was able to easily restore the new on with all of the things he had on his broken tablet. Amazon sent us a return packing slip and we boxed up the broken tablet and dropped it off at UPS to be returned. Super easy! We have 6 kids in our family and it is quite unfortunate that Amazon limits kid's profiles to 4. So our older 2 kids (teens) have to be logged in under myself or my husband which allows them access to our credit card information. I contacted Amazon with this issue and we figured out a work around, but it is still quite frustrating. There really should be a way for us to have more than 4 kids profiles and a way for older kids to have their own profiles and still have access to our family content.With the price and considering everything on a whole, we are still very satisfied with these tablets.

2154 of 2329 people found the following review helpful.
3Great value, OK performance, and a little shady price-gouging on SD cards.
By rdbud
*Edit 12/23/15*

It appears that the linked SD card below and the one made for Fire tablets are the same price now, although the Fire one still does not come with an adapter. Should have been that way from day one.

*end edit

Let's get the cost/benefit of buying this versus the $50 model out of the way. For $100, you get:

7" Kindle Fire without sponsored lockscreens = $65
Kid-proof case = $20
2-year accident protection = $16
1-year of Free Time Unlimited = $36 minimum

That's a nice value! I've seen a few reviews where people are upset that it doesn't work without Wi-Fi, but I'm not sure what their expectations are. If you have previously download an app/game/video and it doesn't require internet access (some do, some don't), it works fine. As for performance, it's OK. Not great. It freezes every now and then and needs to be rebooted more often than I'd like to get it working again. This is frustrating to a 3-year-old, as you can imagine. Hard to complain too much given the price, but I was expecting it to be more stable.

You will want to buy a micro SD card because the Fire OS takes up 5 of the 8 GB of on-board storage. This is where Amazon is doing something that is, shall we say, a little sketchy. When you customize your purchase, it allows you to select the "SanDisk 32 GB SD Memory Card for All-New Fire Tablets" for $19.99 (or more or less depending on the storage size), but gives you no other options. This SD card is by the looks of it the exact same as this one SanDisk Ultra 32GB Ultra Micro SDHC UHS-I/Class 10 Card with Adapter (SDSQUNC-032G-GN6MA) [Newest Version], except that it has a different paint job, doesn't come with an adapter, and costs $6 more. So if you're going to buy a SD card, add a different one to the cart separately.

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